About Us

Your Trusted Partner in Eco-Friendly Korean Skincare Distribution

Liwela specializes in the exclusive distribution of top-tier eco-friendly and natural skincare products from Korea. By focusing on B2B partnerships, Liwela strives to achieve a broad market impact and enhance brand awareness.

Our profound product knowledge and consulting services are designed to support our B2B partners, helping them achieve the best sales results and deliver exceptional value to their customers.

Our Story

Beauty you can trust

In 2019, Elad and Michel created Liwela to exclusively distribute leading eco-friendly and natural skincare ranges to retailers and consumers who understand that beauty is not just skin deep.

At the heart of Liwela's philosophy is our understanding that today's consumer wants something new: cosmetics that don't harm their skin with harsh chemicals and are also kind to the planet.

Our Vision

It's what's on the inside that counts

Understanding that beauty is in every body, Liwela was born to connect cruelty-free beauty brands with today's eco-conscious consumer who wants the same great results without damaging their skin or the environment.

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Our Product Philosophy

Caring is today's beautiful

We distribute leading cosmetics brands that don't use harsh chemicals or animal products, so they're kind to your skin and the environment.

Our products are

plant-based
cruelty free
eco friendly

Our products don't contain

harmful chemicals
banned substances

Most of our products are certified vegan as well

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Ready to Elevate Your Cosmetic Business?

Partner with Liwela, Your Premier European Distributor for Korean Cosmetics!

Contact Us Today to Explore Our Exclusive Range and Elevate Your Offerings with Natural Beauty Solutions. Let's Partner to Enhance Your Business Together!